Thursday, March 09, 2006

 

Subscriptions: Apple and TiVo

Apple have made a small move into the world of subscriptions by introducing a new service into iTunes called Multipass - this will enable buyers to watch popular comedy programs as soon as they are broadcasted.

Also, TiVo have announced the phasing out of a flat-fee lifetime service plan in favour of more flexible pricing options. The emphasis seems to be clearly on creating a strong revenue stream from a subscriptions based model.

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