Software distribution processes

I've been reading an article on Value Innovation (Kim & Mauborgne, Harvard Business Review, 1997) - and there are a few key points identified: first of all, value innovators look at the overall map of value of their industry, and second of all they ask 4 questions about it : a) what aspects of current value deliver can be eliminated, b) what aspects can be greatly reduced below industry norms, c) what aspects should be greatly enhanced, and d) what aspects are completly new to the industry? Interesting questions.